The Dressing Room Diaries

Baraboo in the fall feels like stepping onto the set of Gilmore Girls leaves ablaze, cozy cafés, and boutique windows beckoning you in. From charming events like the Fall Fair on the Square to crisp hikes along Devil’s Lake, this season is made for mixing warm knits, plaid layers, and small-town magic. Come for the colors, stay for the style and leave with a little autumn in your heart (and your closet)

Read more

Cozy up this fall with 5 effortless outfits that take you from pumpkin patch adventures to strolling downtown Baraboo. From rust cardigans and quilted skirts to relaxed sweatshirts and houndstooth pants, Johnny’s Girl has all the seasonal pieces to keep your style warm, playful, and picture-perfect.

Read more

Make the summer-to-fall transition simple with Johnny’s Girl Boutique’s capsule closet picks. From cozy knits to statement jackets, discover five versatile pieces that will carry you from August sunshine to October leaves with ease

Read more

Fall fashion is here and it’s bigger, bolder, and more romantic than ever! From rich grape purples and sculpted silhouettes to dreamy boho details and playful prep, discover the top trends you’ll be seeing all season long plus how to style them right here at Johnny’s Girl Boutique.

Read more

Join us for SUMMER DAIZE at Johnny’s Girl on Saturday, July 19th from 10–4! Fresh bouquets by River Floral, hot summer deals, a free gift with purchase, Frenchie Press drinks, and Stellie’s ice cream—just what your summer Saturday needs!

Read more