Meet Sophia | Founder & Co-Owner

Hey Dreamer! I’m Sophia, Co-Owner of Johnny’s Girl Boutique! Growing up, I always admired my mom, Bridget, and my aunt, Kelli, for their work in the retail world. I’ve always dreamed of owning my own boutique, and now, here I am! I started my business in 2020, moved back to Wisconsin Dells in 2023, and with my incredible mother by my side, we opened our very first storefront on October 1st, 2024.

A little background about me:

Where are you from?
I’m from Wisconsin Dells, WI! I’ll always be a small-town girl at heart.

Where is Johnny's Girl located?
JG first started in my cozy 800-square-foot apartment in Milwaukee, WI. Now, thanks to all of you, we’re proudly located on the square at 129 3rd Ave, Baraboo, WI 53913.

Who is Johnny?
Johnny Trumble is my beloved grandfather. We had an amazing relationship, and his legacy inspires me every day to dream big! Johnny’s Girl is a nod to him and the six incredible daughters he raised. Every time I think of “Johnny’s Girl,” I think of my grandmother, my mom, my aunts and me. So many strong women were touched by his life.

How did you start your boutique?
Retail runs in my blood. Growing up in this industry, I took bits and pieces of every experience I had to build my own brand. And I have to give a huge shoutout to my mother for showing me the ropes from the very start and always giving me priceless advice!

Thanks for being a part of this incredible journey with me.

xoxo,
Sophia