Hey there, Beautiful Soul! 🤍
I’m Sophia — Co-Owner of Johnny’s Girl Boutique and a forever small-town dreamer ✨

Here’s a little more about me:

🌿 Where I’m from:
Born and raised in Wisconsin Dells, WI! After some time away, I found my way back to my roots — and I’m so grateful I did.

Why I started Johnny’s Girl:
Inspired by my mom Bridget and my aunt Kelli, retail is practically in my DNA! I dreamed of creating a boutique where women feel celebrated, confident, and seen.

Where we are now:
We started in my tiny Milwaukee apartment during 2020 (talk about humble beginnings!) and now, we’re proudly located in downtown Baraboo at 129 3rd Ave. Dreams really do come true when you have an amazing community behind you.

The heart behind the name:
Johnny’s Girl is named after my grandfather, Johnny Trumble — a man who loved deeply and raised some of the strongest women I know. I hope you feel a little bit of that strength and love every time you walk through our doors.

Fun Fact:
When I’m not at the boutique, you’ll find me dreaming up new ideas, skiing in the winter, or having cozy coffee mornings (I’m a sucker for slow mornings and soft starts ☕️).

Thanks for being part of this journey — your support means the world.
Can't wait to grow, dream, and create more magic together. ✨

xoxo,
Sophia